We held a fantastic internal development session for everyone in the team yesterday.
Our old friend and collaborator Jon Moss came in on Friday for a few hours and ran the first of a series of digital training sessions. As with most companies doing what we do, keeping ahead of what's happening in the digital world is really important and critical to the success of our business and our clients brands.
We're really cranking up our digital knowledge as it's becoming increasingly dominant in the marketing world we inhabit and keeping pace with the lightning fast developments is almost impossible.
The key take out for me was that the world has changed - and is continuing to change - at a very fast speed and a lot of the traditional marketing channels we know and trust are changing too, otherwise they'll disappear. If marketing today is more about conversations and the web allows more of these conversations to take place anytime and anywhere, then being plugged in and connected is everything.
The one thing that I do know is that a lot of clients are increasingly reluctant to commit huge sums of money to traditional media. In the past they'd have said, lets produce a huge piece of print containing everything and then send it out to everyone. I had a discussion with a client this week who previously did that but now puts most of the information online and drives traffic to the site with a combination of traditional and new media.
Of course, this has been going on for the past 10 years but it seems to have reached the all important tipping point where it turns into a landslide.
