Brands are like people. They have character, personality and values. They need to be understood, they long to be loved, and in an increasingly crowded world, they often need to do something dramatic to be noticed. Thompson partners with brands to reveal what sets them apart and helps them make a powerful connection with their audiences to build enduring consumer relationships.
We partner brands at many different stages in their development, designing brands from scratch - from the vision up. We rebrand and roll-out, managing the change that comes with it. When some of the key elements of a brand are in place, our role is to stretch or reposition a brand. And, often we’re creating communication material for a brand that’s already established.
At every stage, we work from the very essence of what makes a brand different - its true commercial advantage.