Young Epilepsy is the only UK-wide charity exclusively supporting the 112,000 children and young people under 25 years of age with epilepsy and their families. Young Epilepsy is a leading provider of specialist education and health services to those most severely affected by epilepsy and related conditions.
Thompson started working with NCYPE in late 2010 after winning a 4-way credentials pitch. Since then the project has included an extensive research exercise prior to the decision to change the name to Young Epilepsy, followed by the development of a new brand identity.
The new identity was officially launched on 1 November 2011 and Thompson has been working with the Young Epilepsy marketing team to develop a range of applications including signage, new web templates, banners, corporate brochure and newsletters, as well as a set of brand guidelines to help ensure consistency.
The idea behind the new identity was to create a logo that changes from time to time, because it includes elements that have been drawn by the students from St Piers School and the FE College, which Young Epilepsy owns and manages in Lingfield, Surrey. As well as creating an identity that is credible for a national charity, Thompson also delivered a practical solution that is not too expensive to implement. Stars were chosen, as the child is always the star, and a project was set in the school and college for the children to create the artwork for the stars.
Nick Ramshaw, Managing Director of Thompson Brand Partners has enjoyed working with Young Epilepsy throughout and is excited about the effect the new branding will have on the charity: “The organisation began to change from a location-based health and education provider in Surrey, to a national epilepsy charity supporting children and young people around 3 years ago. What we have been able to do is help them decide on a more appropriate name and then use branding to communicate this re-position effectively and imaginatively.”
Young Epilepsy Chief Executive David Ford said: “Thompson has been an excellent partner throughout the process, adding rigour and inclusion when we were considering the name and fantastic creativity when developing the new identity. Everyone here loves the new identity, understands what our new brand stands for and can’t wait to stand behind it.”