Walker Morris, the leading UK law firm which counts Tesco, RBS, Ministry of Sound, NSPCC and National Grid amongst its clients, has appointed Thompson Brand Partners to help refresh its branding.
The appointment follows a competitive pitch, which Thompson won in June 2011. The first major outputs of the new relationship will be a graduate recruitment campaign, which breaks at the beginning of October 2011 and includes a new website, exhibition materials and marketing literature. The scope of the appointment also extends to a wide range of communications materials and the design and build a new firm website.
With continuingly challenging market conditions, Walker Morris feels the time is right to increase the levels of investment in its brand and embark on this new relationship in order to support its fee earners and their new business activities. Thompson is working with Numiko, one of its established partners, to deliver the digital aspects of the relationship.
Caroline Black, Head of Marketing at Walker Morris, says of working with Thompson: “Given the prevailing economic conditions, our various markets continue to be extremely competitive and our brand needs to work as hard as it can for us. In Thompson, we believe we have chosen a team with the creativity, experience and service levels to ensure our brand not only competes, but helps us come out on top.”
Nick Ramshaw, MD at Thompson is delighted to secure the law firm as a new client. “Everyone I have spoken to knows Walker Morris and the firm already has a fantastic reputation, so it’s a great name to add to our client list. We believe we can work with Caroline and her team to refresh the brand and help secure more success going forward.”