What I've learned today:
Despite the currently dire economical climate, two London museums, the Tate Modern and the British Museum have reported an increase in visitor numbers in 2010.
How did they do it? Appealing to our love of freebies. Tate Modern had that Sunflower Seed exhibition by Ai Weiwei with free entry - and reported 5.06million visitors. The British Museum trumped that with 5.84 million (they had the Egyptian Book of The Dead with free entry). Well done both, taking steps to help the masses enjoy art, whatever their financial situation.