9 different colours available for iPhone, 4 for iPad, available from a shocking £30 each in your local Apple store.
Now if you ask me, the Pantone mugs were pseudo-ironic cool, i.e. if I got one in my stocking, I'd secretly be pleased and insist on having my Earl Grey in nothing but. That chap on Come Dine With Me lining his kitchen with a spectrum on green mugs because he thought they were the height of designer cool? Get off my telly.
As for the iPhone cases - not for me thanks.