Maybe it's due to a sneaky tour of the Olympic stadium (please see Nick's previous post!) or the profiles of 2012 hopefuls gracing the pages of even the least sporty of magazines, but I can't help but notice that with just one year to go, Olympic fever really seems to be building. I, for one, am quite excited - and I don't even have tickets.
It could also be the huge billboards that I ride past twice daily, advertising the 'Future Flames' campaign, in association with Coca Cola. If you've not heard the story, you can nominate a fabulously inspirational person (yourself included), for a chance for them to carry the Olympic Torch when the relay starts next year. With marketing also adorning buses, banners and no doubt Coke cans, as well as being endorsed by Dizzee Rascal, they're doing a fabulous job at driving awareness, and driving to web.
You can nominate your Future Flame up until midnight 5th September 2011, here:
The National Railway Museum in York has been rebranded by Thompson Brand Partners, with the in-house team about to embark on a programme of brand implementation across all parts of the organisation.
The museum is the largest railway museum in the world, attracting almost 1 million visitors to its sites in York and Shildon. It forms part of the National Museum of Science & Industry (NMSI) family that also includes the Science Museum and the National Media Museum. The NMSI vision is to create the most admired museum brands in the world.
The essence of the National Railway Museum brand is much more than just a chronicle of the history of the railways. It is about ‘connecting generations’ through the story of railways and exploring how they have changed the world.
The new logo has been designed to reflect the direction the museum is moving in. It is modern, simple, easy to read and dynamic with a clear indication of speed and momentum. It is based on the many angled slashes that can be found in the iconography and architecture of railway throughout history. It also makes subtle reference to rails.
As well as designing the new logo, Thompson Brand Partners has created extensive brand guidelines including how to use the logo and identity elements, colour, typefaces and imagery. A large selection of applications has also been designed to help the Museum team rollout the new branding. Creative Director Ian Thompson has worked on the branding himself and thoroughly enjoyed the project. “It doesn’t get much better than this! A fantastic project with a wealth of history, iconic imagery and wonderful reference, all combined in a re-positioning brand exercise for one of the best museums in the world.”
Emma Farley, Marketing and PR Manager at the National Railway Museum, is equally excited about rolling out the new branding. “These are exciting times for the Museum and we think the new branding will help to draw even more visitors to our 300 years of history and 1,000,000 objects that have changed the world. Thompson Brand Partners has helped bring out the best of our heritage but at the same time created a stunning new identity that appeals to younger audiences and families."
9 different colours available for iPhone, 4 for iPad, available from a shocking £30 each in your local Apple store.
Now if you ask me, the Pantone mugs were pseudo-ironic cool, i.e. if I got one in my stocking, I'd secretly be pleased and insist on having my Earl Grey in nothing but. That chap on Come Dine With Me lining his kitchen with a spectrum on green mugs because he thought they were the height of designer cool? Get off my telly.
We've finally done it! The plans are drawn, the builders are in - and we've moved out of The (very lovely) Old Stables into an also lovely city-based office called The Old Brewery whilst we renovate the old place. And so far, so fabulous!
For those of you who've seen The Old Stables, you'll recall that it's already pretty great, but Mr Thompson has A Vision - and by gawd it's going to be epic! I don't want to spoil the suprise but think conkers, open spaces and a lots and lots of light.