Pink mobile phones = the devil's work?

In these penny pinching times, when it comes to marketing campaigns, let's forget double whammy and think triple.

The video below is currently at something like 1.5million hits on YouTube and it's basically just a phone advert (for the 'Pink Nokia N8' no less. Pink phones? Eugh. Tweeny girl heaven).

In addition to advertising the phone though, it ALSO features the new track from the Sugababes (out this week, plug plug plug) AND is a lovely bit of promo for The Dynamite Dolls (all rights reserved, trademark, patent, follow this link etc etc).. They really know their market.

I loved it though - check it out.