Have you seen the unexpectedly furry ING Direct advert gracing TV screens at the moment? It features an animatedy puppety Beaver with a distinctively Northern twang, and his mate Vole who needs to borrow some wood. Beaver tells him he'll chew it over and to come back next month. Cut to next month however and Vole's snowed in. If only Beaver had given him a quick answer eh...
Now, I seem to remember ING's marketing in the past has always been uber corporate and boring. Certainly the only things that stick in my memory are lots of % signs and APRs and statistics - and if you visit their website this is still absolutely the case. This advert however smacks of a company trying to focus on customers and what really turns them on - i.e. geting an answer quickly.
So well done ING, I like what you've done there. You should probably sort out that website now though.
Rachel x
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