The Audi installation reflects Audi’s guiding principles and mission statement “Vorsprung durch Technik”, (advancement through technology) developed in 1971, as an advertising slogan. The ability to innovate has created a foundation for memorable campaigns.
Taking the brand to new heights, the new audi campaign features the iconic brand rings. It is a display of four life-size Audi cars, suspended inside the silver rings attached to memorable bridge structures and in front of landmark spaces — the Sydney Harbour Bridge, Brooklyn Bridge and Tower Bridge. The rings rotate around, light-up at night, move up and down the bridges, against the backdrop of spectacular urban architecture. The power of audi to engineer and manage the logistics of such a visual stunt is amazing, can’t wait to see it.